The Brown Bag
Lunch bag designed for busy users
This project aimed to study the iconic brown paper bag and its wonder features such as throwing it away after use. This lunch bag harbors the feeling the brown paper bag gives but offers sustainability and ease of use.
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Prototype: Fabric
Editing: Photoshop, Figma
Duration: 4 weeks
Persona Research
Persona Research:
My research showed that people who were busy were more likely NOT to bother to pack a bag and carry food instead.
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I needed to start studying how preexisting products, their forms, and how I can create a product that would appeal to my current users: People who have no time to spare.
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Sketching
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When I began sketching, I needed to think of what my users really needed
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I concluded my users need something that is:
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Easy to clean
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Easy to access
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Versatile
Prototype Goals:
Design a lunch bag that is:
easy to clean, easy to store, and easy to access.
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Paper Prototypes
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Fabric Prototypes
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Final Fabric Prototype
Project Breakdown
